An old bookmark folder may contain months of potential customers, suppliers, and reference pages. Moving it into Excel starts with deciding which of those links should become business records.

Import the selected Chrome bookmark folder into Prospect, review its company records, and export to Excel. Chrome’s native export creates an HTML bookmark archive; it does not produce a workbook of company contact details.

Keep the native HTML bookmark backup separate from the folder you process into company records.

Decide what the spreadsheet must contain

A link inventory needs a title, URL, and perhaps a folder label. A sales prospect list needs more: company identity, relevant location, available contact details, and the reason the business belongs in your research queue.

Chrome's bookmark export documentation describes an HTML export. That is useful for moving or preserving bookmarks, but it is not the same as generating an Excel workbook containing company details.

If you only need a small inventory, a manually prepared table may be adequate. If you want to revisit the websites and collect business fields, use a workflow designed for that job.

Back up the bookmarks before reorganizing them

In desktop Chrome, open Bookmarks and lists > Bookmark Manager from the main menu. Use the manager's menu to choose Export Bookmarks, then save the HTML archive. Google's bookmark instructions describe this export route.

Keep that archive as a backup of the links. Prospect's selected-folder import works from the bookmark collection in Chrome; do not assume its file importer accepts the HTML archive. If the collection came from another browser, first use Chrome's supported bookmark-import route and confirm the resulting folder before processing it.

Prepare the folder before importing

Inspect the folder and its subfolders. Separate company websites from articles, directories, personal links, and pages from your own business tools. A narrow folder gives you a much clearer result to reconcile.

Preserve the original organization if the folder is used for other work. You can create a research-specific collection rather than changing every old bookmark in place.

Write down the intended scope, such as independent equipment dealers in one region. A folder with a clear purpose is easier to qualify after capture than a collection labeled Leads with no other context.

Import the chosen folder into Prospect

Open Saved prospects from the Prospect popup. In the organizer, click Import bookmark folder, choose the prepared folder from Bookmark folder, and click Import folder. The popup’s Import a bookmark folder → link opens the same workflow. The extension listing says this includes subfolders and visits their websites in temporary background tabs before closing those tabs.

Begin with a small folder you recognize. Wait for the process to finish, then inspect the records in the organizer. Existing folders are imported when you choose this action; automatic capture of newly created bookmarks is a separate behavior.

Do not assume the original folder names will become qualification or territory columns in the export. If those labels matter, add them deliberately to your working spreadsheet and confirm their relationship to the batch.

Old bookmarks can lead to moved companies, expired domains, or pages that no longer contain useful contact information. Open uncertain records and confirm the current business identity before including them in an active list.

If a page is unreadable, a title and URL may be all you have. Keep that entry in a research queue instead of filling missing details from memory. For a business that has moved, preserve the old source as context and record the current verified location separately.

Also inspect repeated company websites. Several service-page bookmarks may describe one company, while several location pages may represent distinct branches. Apply your record rule before merging them.

Export and add the working fields

Choose the relevant records and export to Excel. Check the header names and a few rows before adding your own fields. Capture and export are separate actions; saving the folder's businesses does not automatically produce a downloaded file.

Add a stable ID, batch label, fit reason, status, and next action. Keep a dated source export and one clearly identified working copy. That makes it possible to review a later import without replacing the notes you have already accumulated.

A useful first pass is to mark every row Retain, Needs research, or Exclude. Once that pass is complete, you have converted an old collection of bookmarks into a defined research queue rather than simply moving clutter into a spreadsheet.

Can I rename a bookmark HTML file to XLSX?

No. Renaming a file does not convert its structure. Keep the HTML as a bookmark archive and use an actual spreadsheet workflow when you need an Excel workbook with separate company fields.

Will subfolders become separate sales categories?

Do not assume that folder hierarchy becomes exported category data. Check the output and add a batch, territory, or industry field when that label matters to the way you will use the list.

For new bookmarks, see building a prospect list as you browse. For folder design, use territory and industry organization.

About this guide

Published by Stephen Modliszewski, publisher of Prospect — Sales Bookmarks. ProspectClip is the extension’s website. Fictional examples and illustrative calculations are teaching aids, not customer results.